Social Networking Solution

Integrating A Social Networking Solution Into Your
Marketing Strategy

Because everyone wants to be popular

Integrating a social networking solution into your marketing strategy is probably one of the best things you could do. Social networks like Facebook, Myspace, Twitter and MSN are taking over the world but also giving a great advantage to online businesses.

Creating a Facebook page for your business or signing up on Twitter could be the start of a beautiful thing called viral marketing and just like that, you’re the popular guy in school.

But unlike the jock who doesn’t really care about anyone, you need to be the likeable, trustworthy guy in the online business world. Shoving your product down people’s throats is not going to help anyone and you will eventually land up being the lonely kid eating his lunch in the corner.

Rather look at the advantages of what a social networking solution can do for your business. Firstly it gives you the opportunity to develop a relationship with your customers. You will probably find it easier to conduct market research and your customers will start to develop trust for your website.

With trust and loyalty comes great business. There is no great achievement if you generate a lot of traffic but no sales. By sharing advice on certain topics or submitting “How to” articles your customers and the search engines will start to see you as an expert in your category. This will give your website a higher search result ranking
and will win the loyalty of your customers who will hopefully buy from you more than once.

Another plus of integrating a social networking solution is that you can get the information you need. By starting a blog on your website you can start discussions on certain things and find out what your customers like or don’t like about your website or service. Then you will know where to improve and better your business.

Adding links to all these social networks will also create brand awareness for your business.

It can be inexpensive. Most of these social networks, certainly the most popular ones, are free and don’t charge a monthly fee. So if your company does not have a big marketing budget then integrating a social networking solution into your website will be perfect for you and your business.

With the good comes the risk. The bully of the high school does not ask what people think. There are great advantages of integrating a social networking solution into your marketing strategy but be careful because this is also where companies can get bad mouthed. If a company provides bad service and a customer is angry enough, they will post it all over these social networks, which will damage your reputation.

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